I work with Bacardi brands at Momentum World Wide as a freelance Senior Art Director for brands such as Grey Goose, Patron, Angels Envy and Corona. I worked with Grey Goose’s Global team to develop a visual system encompassing the French imagination. This system was built out from POS to experiential. For Patron, we worked on an exploratory for a new brand world, eventually leaning into the haciendas rich textures and Mexican heritage.

Steve Madden operates one of the only functioning shoe factories in the United States. For this project, I worked with Steve Madden’s team, drawing energy and inspiration from that factory. I developed the concepts, brand and fragrance names, designed the packaging and worked with Steve Maddens team to ideate the pop up event.

I worked as Creative Director for the CBD startup, Holistik Wellness. I oversaw and designed the packaging, displays, photography, website, and marketing materials.

I developed the first private label line for fragrance and body care at Old Navy. I created the concept and designed the packaging for the original design, and continued to develop it every season for multiple years.

Freelance Contract doing several packaging design projects.

NY&CO presented us with the challenge of creating a new fragrance line. For this project, I drew inspiration from different New York City neighborhoods and created buildings that I thought represented each part of the city. The downtown bottle is actually based off of the apartment I was living in at the time!

I designed the packaging for multiple private label Urban Outfitters brands.

I worked alongside the American Eagle team to develop the concept and design the packaging for their summer fragrance “Surf” three years in a row. During this time, I also developed the concept and designed the packaging for other projects, such as lipstick, rosewater spray, and essential oils.

I partnered with another designer to develop the concepts and designs for Claires fragrance line. Fun Fact: I actually used nail polish for the original drawings of the stickers that ended up on the bottle!

I developed the concepts and designs for several top selling fragrance lines for Rue 21 targeting teenagers.

Essie Worldwide was one of my accounts at L’Oreal, for which I designed their first gel nail polish and care line.

I developed many of the main stay products for Maybelline DMI that are still in stores today, designing products that were sold in the U.S., Japan, India, and the EU. I worked on designing the Maybelline rebrand across all skus, including their first (and ahead of their time) brow line, eyeliners, eyeshadows, and nail polish. I also worked closely with engineers and comp houses to bring my designs to life.

In the winter of 2016, I spearheaded the creation of a trend report to determine which direction our designs should move towards the following year. I scouted numerous boutiques, pop up shops, and department stores in New York City and Paris to gather the content of the report, wrote all of the copy explaining the psyche behind the trends, and then presented it to my company.